“We are seriously investing in Apple TV Plus,” said Tim Cook.
Strong points
- Tim Cook has been with Apple Inc. for 23 years
- He has been managing director for almost a decade
- His last interview touched on a wide range of topics
Tim Cook has worked at Apple Inc. for 23 years and was its chief executive for nearly a decade, but he used a new podcast skin to suggest some sort of eventual change could be on the horizon.
“I feel great right now. And the date is not in sight,” the 60-year-old told the New York Times’ “Sway” podcast on Monday. “But 10 more years is a long time and probably not 10 more years.”
The interview touched on a wide range of topics, including the controversial Talking social media app that was blocked by Apple earlier this year, Apple TV +, and autonomous vehicles. Cook, when asked about Elon Musk’s claim that he once attempted to discuss the possibility of selling Tesla to Apple, said he had never spoken with Musk but had “great admiration and great respect “for the company he built.
“I think Tesla did an amazing job of not only establishing the head, but keeping the head for such a long period of time in EV space,” Cook said without revealing many clues as to what Apple had. planned for the sector. “We’ll see what Apple does. We’re investigating so many things internally. A lot of them never see the light of day. I’m not saying they won’t.”
Other topics covered include:
When removing Talking from the App Store:
“In some ways, it was a straightforward decision, as they did not meet App Store guidelines. You cannot incite violence or allow people to incite violence. You cannot allow hate speech etc. they had gone from moderation to the inability to moderate. “
“I hope they will come back. Because we work hard to attract people to the store, not to keep people from leaving the store. And so, I hope they put in the moderation necessary to be on the store and come back, because I think it’s better to have more social media than less. “
On social networks and the attack on the Capitol:
“I think the amplification of social media is something that deeply concerns me. And targeting tools, the same tools that are used to target in advertising can be used to target for disinformation or extremist purposes. . And I worry so deeply. This. “
“It was one of the darkest days in our history. And it played out in front of all of us. I felt like it was more of a movie or something, that it was something. thing that wasn’t real, that it couldn’t have been in the United States of America. And so hopefully that in-depth inspection will take place. “
On “data theft”:
“I’m appalled at that. And so we have things coming out like a nutritional privacy label. Privacy policies have become those multi-page things that people are saying blindly, I agree, so that “They can go to the next screen and move on. A confidential nutrition label, like a nutrition label on foods, gives you key information at a glance. We will improve this over time.”
On Epic Games:
“It’s about following the rules and guidelines of the App Store. And they had been doing it for years, and then they had obviously decided that they didn’t want to follow the rules anymore, and had taken something to the app review, and then after it had been reviewed by the application, modified on the server side. So it was sort of a deceptive blow. So we are going to court. We come to tell our story. We are going to talk about privacy and the security aspects of the store. And we are confident in our case. “
On Apple TV +:
“We are seriously investing in Apple TV Plus.”
“For the same reason that we’re in products, we want to get the most out of it, not the most. And so in TV Plus, we’re only talking about the originals on Apple.”
“We’re all doing it. It’s not a hobby. It’s not a dive. Because it’s an original goal, we don’t instantly have a catalog with 500 things. We’re going to build over time. “
On the vote:
“I think we’re all probably having a bad conversation about voting rights. We should be talking about the use of technology. How do we get our turnout to reach 100? Or it’s really close to 100. Maybe we get into the ’90s or something. It’s pretty obscure. “
(Except for the title, this story was not edited by NDTV staff and is posted from a syndicated feed.)