Vybe Together application, intended to promote the holidays despite Covid, deleted

The Times Square balloon is tested for the media ahead of the New Year’s Eve celebration in Times Square amid the coronavirus disease (COVID-19) pandemic in the borough of Manhattan in New York, New York, United States, December 30, 2020.

Carlo Allegri | Reuters

An app that encouraged users to “get your rebel involved, get your party involved” despite the pandemic has apparently been removed from most corners of the internet.

Vybe Together, which touted itself as a way to “find your Vybe” at “speakeasies, jam sessions or beer pong”, appeared to promote invitation-only secret parties, according to an archived version of a now-deleted website. The deleted FAQ page said the platform was intended to promote smaller gatherings rather than large parties, The Verge reported.

The app domain was registered this year, according to Business Insider, but it drew more widespread criticism on Tuesday after New York Times tech reporter Taylor Lorenz. tweeted about that.

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Lorenz’s tweet shared screenshots of the app, and in subsequent tweets, she shared a TikTok from Vybe Together’s TikTok account, which showed the app promoting a New Years party.

“We are a secret party app that meets every weekend,” the text of the video wrote about the New Year’s party. The video indicated that the party would be invitation-only and would take place in New York City. .

In New York City, indoor and outdoor gatherings are limited to a maximum of 10 people, according to the state’s website.

Vybe Together’s account has since been deleted from TikTok, a TikTok spokesperson told NBC News via email. The spokesperson said the account was deleted for violating community guidelines and said it was not advertising on the platform.

The app has also been removed from the Apple App Store. The app was not available on Google Play, the Google version of the App Store.

NBC News has reached out to Alexander Dimcevski, who is believed to be one of the app’s co-founders, for comment.

Dimcevski told Business Insider that the app has yet to throw any big parties and that his TikTok is over-marketing.

“We don’t tolerate big, dangerous parts during a pandemic,” Dimcevski told Business Insider.

On Wednesday afternoon, it emerged that Dimcevski had deleted or deactivated his LinkedIn account.

Currently, it looks like Vybe Together still exists on Instagram, where the account has around 840 followers and has two posts.

“The App Store took us down !!! We will be back !! Follow to stay up to date,” read the description of Vybe Together’s Instagram account.

A text message on Tuesday’s account read: “Local wine nights, beer pong games and dancing in an apartment near you”, with the caption: “We will be back !!!”

The Centers for Disease Control and Prevention advises that “the safest way to celebrate the New Year is to celebrate at home with the people who live with you or virtually with your friends and family.”

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