Vaccine deployment center to establish a clear communication strategy News Today

  • | Friday | January 1, 2021

Chennai: The Union Ministry of Health on Thursday released a communication strategy to support the deployment of the Covid-19 vaccine in India, which aims to disseminate accurate and transparent information by alleviating apprehensions and ensuring its acceptance. The 88-page document details information to guide communication activities at the national state and district levels to enable information on Covid-19 vaccines and the immunization process to reach all people in all states nationwide. . “ The communication strategy that supports the deployment of Covid-19 vaccines in India aims to disseminate timely, accurate and transparent information about the vaccine (s) in order to alleviate concerns about the vaccine, ensure its acceptance and encourage its adoption, ” he said. “The strategy also aims to build trust and enable greater confidence in the Covid-19 vaccine among all people by employing transparency in communication while dealing with any false / misinformation and the rumors surrounding it,” said he declared. The four key areas that will be addressed as part of interventions under the strategy are providing information on Covid-19 vaccines that address reluctance to vaccinate, enhance readiness to vaccinate as well as maintain and maintaining appropriate Covid behaviors.

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