Since Apple launched its Apple M1-powered MacBooks last year, brands like Microsoft and Intel have been poking fun at the company and asking customers to “switch to PC.” In a new ad, Microsoft is once again promoting its line of Surface 2-in-1 devices over the Apple MacBook. The ad pokes fun at the MacBook’s contactless support and unibody design. As expected, Microsoft benefits from the tablet-like form factor, touch support, and overall portability of the Surface laptop. Notably, the Redmond, Washington-based tech company released a similar announcement months ago claiming that its Intel-powered Surface Pro 7 was a better “gaming” device. Microsoft also scoffed at Apple’s lack of support for several applications. Since newer Mac models feature the Apple M1 chipset, many applications based on x86 programs cannot run natively and need Apple’s Rosetta 2 emulation to work.
Microsoft’s new ad promoting the Surface 2-in-1 line of devices was shared on Twitter and other social media channels. Microsoft further asks, “Hey Bro, can you do this?” and goes on to stretch Surface Pro’s screen, pulling it out to use it as a tab, then reattaching it again.
The Surface 2-in-1 family of devices comes with laptop-to-tablet versatility, allowing you to work from anywhere, anytime. Sign up for a demo. pic.twitter.com/p9vTM3wMAu– Microsoft India (@MicrosoftIndia) March 24, 2021
Recently, Intel also released a new ad with actor Justin Long to boast about the gaming capabilities, performance, and different designs of Intel-equipped PCs. Notably, Long was associated with Apple many years ago, where he poked fun at Microsoft PCs in separate promotions. In old Apple ads poking fun at Microsoft, Long was protesting Macs while actor John Hodgman defending PCs. Interestingly, when announcing the M1 chip last year, Hodgman reprized his role and reacted to development and complained about the Microsoft laptop’s short battery life and noise. of the fan.
Apple released the new ARM-based custom M1 chipset with MacBook Air 13, MacBook Pro 13, and Mac Mini last year. The company said its future Mac product line will feature the same proprietary chips (or upgrades).