Mercedes-Benz India says it enjoys a 50:50 share of SUV and sedan sales, despite SUVs’ worldwide popularity, and expects demand for sedans to remain with several new launches planned .
New generation Mercedes-Benz C-Class received strong response around the world and will come to India in the future
The rage for SUVs has been constant across the world as more and more car manufacturers have ditched the scenario to create SUVs / crossovers that meet customer demand. Even big names like Lamborghini and Aston Martin have joined the bandwagon, while Ferrari’s FUV is also in the works. However, that doesn’t mean sedans are obsolete of any length. In fact, the recently concluded 2021 carandbike awards are a testament to the same that the Honda City took home the car of the year award from viewers, while competing against hugely popular SUVs. And Mercedes-Benz India Managing Director and CEO Martin Schwenk also agrees with the same.
Read also: Mercedes-Benz India will launch 7 AMG models in 2021; More to produce locally
Speaking exclusively to carandbike during the recent episode of Freewheeling with SVP, Schwenk reiterated that despite the influx of SUVs into its portfolio and growing global demand, the company still saw strong demand for sedans.
He said: “We have about 50:50 in India in terms of SUV and sedan. And I always say we have two strong legs to stand on. In India, the feeling of elegance and luxury is combined. very well with the shape of the sedan.Also, the ride comfort is obviously in our S and E classes, as well as in the C class, and that transfers to the Class A limousine. So overall, I think there is room for this silhouette. [sedan] of a vehicle, and for us, we don’t see any drastic change. We have seen growth in the SUV segment, but at the same time, combined with the luxury aspiration that comes with Mercedes-Benz, I think it suits sedan shapes as well. “
In fact, demand is so high for Mercedes-Benz sedans that the company had to speed up the launch of the E-Class facelift in the country. Explaining the decision, Schwenk said: “We didn’t want to launch this car [E-Class] so early. We planned to do this later. But the previous model launched faster, so we decided to go ahead. “
The E-Class midsize luxury sedan is the brand’s best-selling model in India and arrived a few days ago, earlier than its expected arrival. The global facelift was launched in the second half of 2020. Meanwhile, the Mercedes-Benz A-Class Limousine is the brand’s new entry-level model in India and is on sale in petrol and diesel options, with the locally assembled AMG version too. The Class A limousine replaces the CLA and Class A sedan that were previously on sale in the country.
However, Mercedes says its confidence in sedans has been boosted by the response the next-gen S-Class and C-Class have received on the world front respectively. Both models are expected to arrive in India as Completely Knocked Down (CKD) kits, but the launch schedule has not yet been confirmed.
Read also: New Mercedes-Benz A-Class limousine sold out until May 2021
Mercedes-Benz India is known to bring its new models quickly after the global launch, but this year has witnessed multiple issues, from the pandemic, global container supply constraints to the shortage of microprocessors, all of which bring a level uncertainty about the introduction. new models across brands. However, the firm has promised 15 new models lined up for launch in 2021, at least seven of which will be AMG cars. Mercedes will also bring the second batch of the much-delayed EQC electric SUV and next-gen GLA later in the year.
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