LG displays showcase the lifestyle of the future at CES 2021

New LG screen

LG Display today announced new transparent OLED apps that will be showcased at the upcoming fully digital CES 2021.The company has applied its cutting-edge transparent OLED displays to objects and situations that people encounter on a daily basis, presenting a lifestyle improved future.

Among LG Display’s most interesting and practical transparent OLED products is a Smart Bed that will be showcased in a Smart Home area of ​​the company’s online showroom, with a frame that can be moved around the foot of it. a bed of the user’s choice. At the push of a button, the Smart Bed’s 55-inch transparent OLED display pops out of its frame to display TV information or content in different screen ratios without compromising its clear picture quality that doesn’t rest on the backlights. With the immersive Cinematic OLED (CSO) sound built into the frame, there’s also no need to clutter up the bedroom space with external speakers. In addition, the mobile frame of the Smart Bed screen can easily be transported to different places in a house to meet various user needs.

LG Display is also offering a game changer for its customers at CES 2021 in a restaurant area, where a sushi bar can use a 55-inch transparent OLED screen to deliver information with clear picture quality while enjoying high transparency to maintain a connection between people on both sides of the screen. While customers wait for their order, they can watch a movie or TV show, while watching the chef preparing their food from across the screen. This innovative product naturally stands out more in the age of contactless because it can not only serve as a partition, but also serve as a pleasure.

LG Display will also demonstrate how the company’s 55-inch transparent OLED display can be applied to a subway train in a metropolitan area. On board a virtual train car, passengers can look outside through the transparent display that has replaced a traditional window. Its high transparency activated by OLED means that passengers can still enjoy the passing scenery while viewing clear information such as metro line maps, weather information and other news.

“Transparent OLED is a technology that maximizes the benefits of OLED and can be used in a variety of places in our daily lives, from stores, shopping malls and architectural interiors to autonomous vehicles, subway trains and airplanes,” said said Jong-sun Park, Senior Vice President & Head of the Commercial Business Unit at LG Display. He added: “It will become a next generation display capable of changing the existing display paradigm.”

The company’s transparent OLED achieves 40% transparency, delivering clear image quality while being crystal clear compared to the existing transparent LCD display with only 10% transparency. Thanks to its superior transparency, the transparent OLED can be used in various fields such as smart homes, smart buildings and mobility, including autonomous vehicles, airplanes and subways. LG Display, the only transparent OLED manufacturer in the world, is seeing increasing demand for transparent OLEDs from these industries.

The company will showcase its cutting-edge products online at CES 2021, where all visitors can enjoy them for the first time.