How big would a Britney Spears comeback tour be?

One day, the Los Angeles Superior Court could decide that Britney Spears should be released from her guardianship.

The pop star has, for years, wanted to unravel the 2008 deal that the court put her father, Jamie Spears, in control of almost every aspect of his life. That includes his finances and his $ 60 million estate (which finance firm Bessemer Trust now co-manages, although they asked to be removed from trusteeship in a court case on Wednesday, citing public criticism from Britney Spears).

“I was in shock. I’m traumatized, ”Spears told court on June 23, in an explosive hearing where she alleged she was forced to use an IUD and had to work against her will in a way she compared to “sex trafficking”. “I’m not happy,” Spears said. ” I can not sleep. I’m so angry it’s crazy. And I am depressed. I cry everyday.

Los Angeles Superior Court Judge Brenda Penny said Spears’ remarks were “courageous,” adding that Spears would have to file a formal motion to end the guardianship before Penny could make a decision. Penny on Wednesday turned down a months-old request to remove Jamie Spears as curator, but Spears has yet to file a request for complete removal of trusteeship.

If Britney is finally released, as a group of passionate fans have long advocated, what kind of career could she return to?

That question would finally belong to Spears, who turns 40 in December. She made public comments suggesting she wanted to focus on family life, but last week she said in an Instagram video that “I have no idea” if or when she would return to the stage and to the record. “I am in transition in my life.

In 2019, after his Las Vegas residence closed, Spears manager Larry Rudolph told Billboard, “I don’t know if or when she will ever want to work again. It’s that simple … I have a role in Britney’s life. I am his manager. She calls me if and when she wants to work. Other than that, I am not involved in anything else.

A representative for Rudolph did not immediately return the posts for comment.

But music industry experts have said that if she wants to return to touring, recording and marketing deals, she will quickly reaffirm her place at the top of the pop charts and arenas.

A post-# FreeBritney return tour would be “as big as she wants it to be,” said Ray Waddell, president of Oak View Group Media and Conferences, the parent company of the tourism industry publication Pollstar. “I think we’ve barely scratched the surface of the waist that Britney Spears can be as a live artist.”

According to Pollstar data, Spears’ arena tours in 2009, 2011 and 2018 – while she was under trusteeship – averaged $ 1 million per show and sold 10,000 tickets per night. His Las Vegas “Piece of Me” residency, which ran from 2013 to 2017, cost an average of $ 555,225 per night in a 4,000-seat theater. The residence generated more than $ 100 million in revenue.

“It’s the big league, and my opinion is it could do even better now,” Waddell said. “Spears could sell big arenas around the world, and maybe stadiums. I can’t speak for all the noise around her, but Britney Spears is an untapped gold mine as a touring artist. She could go out now and sell tickets for $ 250 million to $ 350 million on tour, and that’s conservative. There are a ton of variables, but the potential is definitely there.

Waddell said he viewed Spears on par with Madonna and Celine Dion as “culturally important artists who can sell tickets and inspire extreme devotion from their fans over a long period of time, who transcend popular trends. On the contrary, Britney has become a bigger star over the past decade. ”

On streaming services like Spotify, Britney’s catalog remains a massive success, but more or less where it was even before the #FreeBritney movement began. Singles like “Toxic” and “Oops! … I Did It Again” total 400 to 500 million total streams each on the service, and seven of her studio albums went platinum (her first two went Diamond, selling at more than 10 million copies each).

A representative for Spotify said in the background that while Spotify does not provide specific numbers, there have not been any dramatic spikes in its streaming numbers in recent years, even after the February documentary. “Framing Britney Spears” pushed her case back into the national limelight.

This is common among the old catalogs of superstars. Spears’ label RCA recently re-released their 2016 album “Glory” with bonus tracks last year. But if she released new music after curation, fan devotion could propel her to the top of the charts, especially if new songs suit her situation.

“’Blackout’ is probably my favorite album, as she was able to take everything that happened in her life in 2007 and channel it into one of the best pop albums of all time,” said Tess Barker, co-host with Barbara Gray of the popular podcast “Britney’s Gram” and the upcoming “Toxic: The Britney Spears Story”, a new podcast series on Spears’ tutelage on July 7 (both were featured in “Framing Britney Spears” ).

Jamie Spears and daughter Britney in separate photos.

Jamie Spears and his daughter Britney. Mr Spears has been in charge of Britney’s guardianship since 2008.

(Associated press)

Another lucrative career option could be overseeing the production of your own documentary. For comparison, Billie Eilish sold her 2021 film, “The World Is A Little Fuzzy,” to Apple TV + for $ 25 million, after shooting it on a budget of $ 1-2 million.

The interest is clearly there – “Framing Britney Spears” is widely expected to be nominated for an Emmy this year. Still, Spears had sharp words, writing on Instagram that there were “So many documentaries about me this year with other people’s views on my life … These documentaries are so hypocritical … they criticize them. media then do the same … .Why highlight the most negative and traumatic moments in my life since forever? ”

But as with Rihanna and her Fenty fashion line, Spears’ biggest bargain may come from branded offerings and product lines. Spears pioneered the pop-star fragrance market in the early 2000s, launching a line with Elizabeth Arden that has grown into a multi-billion dollar brand. “Curious” has sold over 500 million bottles, and a star like Spears with proven influence in this market, on a wave of renewed public interest, could generate a massive windfall.

“She was one of the first millennial-era pop stars to redefine what success looks like,” said Andrew Hampp, who runs 1803 LLC, a consulting firm that brings together musicians and music companies. music with brands (they’ve worked with artists like Chance the Rapper and Khalid, and Hammp profiled Spears for Billboard in 2015). “What she created, Rihanna perfected, and now Rihanna arguably spends more time on beauty than on music. Spears could absolutely be a beauty mogul in Kylie Jenner’s lineage once she does. she will be able to cut off the reins of her tutelage.

Hammp said skincare, wellness and recreation are contemporary markets where Spears’ brand and fan loyalty will instantly make an impact. Today, unlike her 2000s Pepsi commercials, she probably wouldn’t even need to partner with an established brand to do so.

“The partnership landscape is very different today than it was five years ago,” said Hampp. “The stars use their intellectual property to create, they don’t wait for Pepsi to write a check. She could easily roll out a lingerie line. Or, because wellness culture is now the norm, she could do something like Shawn Mendes and Camila Cabello and partner with an app like Calm or Headspace. There is so much goodwill towards her right now.

Britney Spears points as she sits on stage.

Britney Spears performs at the iHeartRadio Festival in Las Vegas on September 24, 2016.

(Kevin Winter / Getty Images)

But fans should also be prepared for a world where Spears takes a meaningful break from music, marketing, or doing anything other than taking care of herself and her family.

“True fans know that we might not have new music soon or never again, and certainly shouldn’t be expecting anything,” Barker said.

“I think Britney wants a break because she wasn’t making her own choices. I think when she is independent she will be more excited and invigorated by work, ”added Gray.

Both hosts would love to see Spears return with a clean-lined album of ballads like “Everytime,” used to such a memorable effect in Harmony Korine’s teen gangster fantasia “Spring Breakers”. But #FreeBritney has already launched a culture-wide re-examination of how young women are treated in popular culture and how the legal structure of guardianship can be abused.

If Spears manages to get out of hers, whatever she does next will be deep within, for it will be her decision alone.

“She seems to really enjoy playing, but also being a mother and having a normal life,” Gray said. “She wants it, so we hope people respect her. Leave her alone to be a normal person.