Government publishes communication strategy for COVID-19 vaccine deployment

Government publishes communication strategy for COVID-19 vaccine deployment
Government publishes communication strategy for COVID-19 vaccine deployment

Northlines Correspondent

New Delhi, December 31: The Union Ministry of Health on Thursday released a communications strategy to support the deployment of the COVID-19 vaccine in India, which aims to disseminate accurate and transparent information by alleviating apprehensions and ensuring its acceptance.
The 88-page document details information to guide communication activities at the national, state and district levels to enable information about COVID-19 vaccines and the immunization process to reach all people, in all states of the world. country.
“The communication strategy that supports the deployment of COVID-19 vaccines in India aims to disseminate timely, accurate and transparent information about the vaccine (s) in order to alleviate concerns about the vaccine, ensure its acceptance. and encourage its adoption, ”he said.
According to the document, the strategy aims to manage and mitigate any potential disappointment expressed by unmet demand for the vaccine or “ rush ” among people and respond to the
myths and misconceptions.
It also aims to provide insight into potential risks and mitigate unintended crises during introduction and deployment.
“The strategy also aims to build trust and enable greater confidence in the COVID-19 vaccine among all people by using transparency in communication, while dealing with any misinformation and rumors surrounding it,” did he declare.
The Ministry of Health intends to achieve this in three ways. First, use social influence or approvals from experts and official voices to clarify the vaccination process (where, how, who, when – date and time); emphasize the safety and efficacy of vaccines and explain the decision to conduct the campaign in a phased manner.
Second, the ministry intends to establish a National Media Rapid Response Unit (NMRRC) under its responsibility to ensure preparedness through media monitoring and social listening to respond in real time. It will also disseminate media and public discourse through extensive monitoring of print, electronic and digital media.
Third, this will be achieved by involving community mobilizers and frontline workers in engaging with the community at different levels through community consultations, faith leaders and religious meetings, engaging youth, advocacy organizations. civil society, self-help groups, panchayats and other community communities. platforms.
The four key areas that will be addressed as part of the interventions under the strategy are: providing information on COVID-19 vaccines, tackling vaccine hesitancy, enhancing readiness to immunize while maintaining and by supporting behaviors appropriate to COVID.
In the event of adverse reactions following vaccination (AEFI), the strategy emphasizes supporting mobilizers and health personnel in the management of crisis situations by calling on the community to remain calm while awaiting an appropriate diagnosis and to prevent aggressive behavior towards health workers.

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