Are you addicted to social media? The reason could be related to your personality trait

The results of the study suggested that personality traits in particular – neuroticism, conscientiousness, and kindness – were linked to social media addiction.

By correspondent HT | Indo-Asian News Service, New York

UPDATE MARCH 12, 2018 at 4:52 p.m. IST

Have you ever wondered why you use social media so much? Blame the interplay of your personality traits, as researchers have found that this can impact the likelihood of developing social media addiction. The results of the study suggested that personality traits in particular – neuroticism, conscientiousness, and kindness – were linked to social media addiction.

“There’s been a lot of research on how the interplay of certain personality traits affects addiction to things like alcohol and drugs,” said co-author Isaac Vaghefi, assistant professor of systems. information at Binghamton-State University of New York.

For the study, presented at the 51st Hawaii International Conference on Systems Science, the researchers collected self-reported data from nearly 300 college-age students. Researchers have found that these three personality traits – neuroticism, conscience, and kindness – are part of the Five-Factor Personality Model, a well-established framework used to theoretically understand human personality.

They also found that the model’s other two traits – extroversion and openness to experience – didn’t play much of a role in the likelihood of developing social media addiction. Neuroticism – the extent to which people experience negative emotions such as stress and anxiety – seemed to increase the likelihood of developing addiction to social networking sites, the researchers said.

On the flip side, higher levels of consciousness – having impulse control and the will to achieve specific goals – seemed to decrease the likelihood of developing social media addiction. But when tested together, they found that neuroticism seemed to moderate the effect of consciousness when it came to social media addiction.

Convenience – the degree to which a person is friendly, empathetic, and helpful – on its own has no significant effect on social media addiction until it is combined with awareness, the researchers noted.

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