Apple has defended the App Store app review process following formal complaints by Epic Games and other developers to the Australian antitrust watchdog.
In addition to complaining about Apple’s 30% cut, Epic had told the Australian Competition and Consumer Commission (ACCC) that the app review process could delay the launch and update of apps; applications could be rejected by Apple without just cause; and that it was difficult to engage with the company when this happened …
In its response, Apple told ACCC that the company’s app review process is necessary to ensure apps do what they claim, are free of bugs, and do not contain objectionable content. and respected user privacy. The company said most decisions are made quickly and the developers have been given a full explanation, along with options to appeal a rejection.
Apple reviews 73% of potential apps within 24 hours of being submitted by a developer. If an application is rejected, Apple provides the following information to the developer: (a) the reason for the rejection; (b) App Store Specific Exam Guide (s) 1 (Guidelines) that have not been followed; (c) a description of the reasons why the guidelines were not followed, with reference to the operation of the application […]
If an app is rejected, developers can correspond with the Apple team member who reviewed the app through App Store Connect.
Developers also have the option of making a formal appeal to the App Store Review Board. It is made up of seasoned application reviewers with extensive experience in reviewing applications. The board will review the app and provide the developer with their response […]
Apple also denied that it lacked communication channels with the developers.
Apple operates a global helpline for developers who have questions on topics such as application submission and management, registration and membership, and analysis. This helpline is available in the 175 countries where the Apple App Store is present and facilitates an average of 1,000 calls per week.
Apple also has local developer relations teams that act as primary points of contact in the field to enable developers to communicate and provide feedback to Apple, which is passed on to relevant teams within Apple. Our locally based developer relations teams are in constant communication with developers on new applications and features, and work with developers to find solutions.
The US lawsuit between Epic Games and Apple is scheduled to take place in May, with Tim Cook, Craig Federighi and other company executives expected to testify.
Apple’s antitrust battles continue around the world, with the iPhone maker claiming a partial victory in France last week.
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