Almost two years after a woman from Tamil Nadu conquered the Internet for serving cheap idlis for daily wage workers, Anand Mahindra has kept his promise to support and “invest” in his business. The business mogul recently broke the delightful news that the octogenarian will soon have his own home, which will also function as his new restaurant.
Kamalathal from Coimbatore went viral as Idli Amma in 2019 for cooking and selling idlis for just Re 1. For over 30 years, she has been running her business in a small slum. However, she did not care about making a profit and extended her services with those in need in mind.
His thoughtful gesture had moved the president of Mahindra Group at the time, and he had shared his video to help him in any way he could for his great contribution to society. After realizing that her priority was a new home work space, Mahindra’s businesses joined forces to help register the land in her name.
“It’s rare that we get to play a small part in someone’s inspirational story, and I would like to thank Kamalathal, better known as Idli Amma, for letting us play a small part in his. Mahindra wrote online during the announcement.
We rarely get to play a small part in someone’s inspirational story, and I would like to thank Kamalathal, better known as Idli Amma, for letting us play a small part in his. She will soon have her own workspace at home where she will cook and sell idlis (1/3) https://t.co/vsaIKIGXTp
– anand mahindra (@anandmahindra) April 2, 2021
“I thank the Thondamuthur registrar for helping us reach our first milestone by quickly registering the land,” the businessman wrote on Twitter while sharing images of the elderly woman with officials.
🙏🏽 to @MahindraRise Kamalathal’s team to understand how we can “invest” in their business. She said her priority was a new home / workspace. Grateful to the Thondamuthur registration office for helping us reach our 1st stage by quickly registering the land (2/3) pic.twitter.com/F6qKdHHD4w
– anand mahindra (@anandmahindra) April 2, 2021
He also informed that the real estate and infrastructure wing of the company would build the custom home-cum-shop “as per Kamalathal’s requirement”. He thanked the local LPG supplier for his constant supply of gas to the woman to run her business.
The Mahindra @living_spaces The team will soon start construction as per Kamalathal’s requirement. Once again thank you to BharatGas Coimbatore for providing them with a continuous supply of LPG. (3/3) pic.twitter.com/NO6YtWr9b5
– anand mahindra (@anandmahindra) April 2, 2021
In 2019, when the woman’s story first went viral, Mahindra pledged to organize an LPG connection to run her idli store. She had used a wood stove.
People on social media loved Mahindra’s gesture and praised him for keeping his promise even though a long time had passed.
You are an inspiration @anandmahindra … It’s about how many lives you can change, how much you have that matters and you have changed a lot. Hats off https://t.co/kGUkMIybCZ
– Avinash Ravindranath 🇮🇳 (@ iamavin26) April 3, 2021
Fanboy moment !!! History will remember you @anandmahindra and your continued and selfless philanthropic work! This one hit !!! I wish to meet you one day 🙂 #Give and take #inspiring #humanity #Legend https://t.co/3ojQsdV13O
– shantanu jadhav (@jadhav_shantanu) April 2, 2021
Very good initiative sir that will inspire the next generation, also help them to understand the joy of giving happiness to others. https://t.co/havGn6Ykfz
– Dhaval Shah🇮🇳DJ (@ Garvi_gujarat2) April 2, 2021
Great initiative of Sh @anandmahindra Ji
👏👏👏👏 https://t.co/M4yzMKddDF– Sambit Patra (@sambitswaraj) April 2, 2021
Sir, you are serving as a guide for Indian companies with heartwarming research initiatives 😇 https://t.co/qq97wf2EI7
– Anand R (@anandstg) April 2, 2021
Awesome sir we are witnessing your keen eyes again and again on those in need of a certain push and what more could you ask for if this is from you 👏👏👏🙏🙏🙏 https://t.co/eL7eNBh5FX
– SANJEEV AGNIHOTRI (@SANJEEVMANDLA) April 2, 2021
At the end of the day, only one thing matters: how many lives we’ve touched and how we’ve helped. You are a good man @anandmahindra Babu 🙏 Business leadership is also about soul-searching – not the size of private jets or yachts. https://t.co/mCPT8frnwD
– Anshuman Mishra (@mphholdings) April 2, 2021
This guy is such a revelation !! He tweeted about wanting to help this old lady in 2019 .. and actually followed the actions taken a year and a half later .. 🙂 https://t.co/sOxSp3NVG2
– Krishnamurthi (@murthism) April 2, 2021
@anandmahindra Sir, @mahendrarise, it’s a great gesture of kindness. We, especially the idli Amma Outlet customers, cannot thank you enough for this. Salvation
I am sure that after all the support provided, the cost of idli will remain unchanged for the poor and the working class.
– mukesh (@ mukesh_kr_2000) April 2, 2021
Thank you for your continued support and generosity. I keep reading the little / big support, the gifts you give to deserving people. Really big heart sir. @anandmahindra
– Manish (@mnshtwiter) April 2, 2021
It’s because of humans like you and companies like yours, we are where we are today and the sky is a limit for us 🙏🙏🙏… And yes, because of people like you, umeed hai aur umeed pe duniya kayam hai! 💐
– AdityaDeokule (@PutShortCallBuy) April 2, 2021
It’s great to see… interventions that make such a big difference for deserving people! @MahindraRise
– Rachna Burman (@rachnaburman) April 2, 2021
Wow, kudos to your spirit for supporting people. 👏🏻👏🏻👏🏻🙏
– Arun V. (@arun_vermani) April 2, 2021